Owned and evolved Kraft Heinz’s corporate brand guidelines, serving as the primary brand steward to ensure a consistent, adaptable visual identity across the organization. Partnered with agency and leadership teams to continuously refine brand standards in response to changing business needs, evolving leadership, and new creative opportunities. Built and maintained a centralized brand hub accessible to all employees, housing templates, design guides, icon libraries, and scalable creative resources. Extended brand governance into AI-powered workflows by integrating brand standards into the Microsoft Copilot, helping employees create consistent, on-brand content more efficiently and with less need for creative review.